Author:Carol

Our organization (ALTSCHA, Inc.) received a FY2022 Marketing Grant from the Maryland Heritage Area Authority (MHAA) for a Rebranding process, now that our official boundaries have expanded and approximately doubled in size. We selected local marketing firm, Cyphers Agency, to assist in the work. The process resulted in high stakeholder participation and satisfaction, and a new Brand, “Chesapeake Crossroads Heritage Area.” The marketing-related insights that ALTSCHA learned from our Rebranding Process were very helpful. After looking at past documents and conducting their own research, the consultant, Cyphers Agency, identified that our...

By Riley Hoaglin Quiet Waters Park is a well-known stop for most Annapolitans; with its breathtaking views and scenic trails, it is one park you do not want to miss. The park offers a wide variety of activities from art galleries, to pavilions, to a dog beach, and even a premier indoor facility -- the Blue Heron Room -- that can host your next event. In the winter months they open a centrally-located ice-skating rink (pictured below). The benefits of the park do not end there; the location of Quiet Waters...

National Historic Marker Day will take place this year on Friday, April 29. The William G. Pomeroy Foundation created this fun and family-friendly celebration in 2021 to bring people together to clean historic markers in their community, while helping to promote and preserve local history. Markers educate the public, encourage pride of place, promote tourism and generate economic benefits. Despite their importance, many have not received ongoing care to maintain their luster. Road salt, pollen and other contaminants can take their toll. Markers must be regularly cleaned so they can be...

This year, Arts Week returns in style! The event will take place June 5-12, a week-long celebration of the arts, with a focus on creating community around the arts! This year's organizers are the team from AND Creative / ArtFarm Studios, Darin Gilliam and Alison Harbaugh, and they have reached out for local businesses and organizations to become involved in this community-based event, with sponsorships, related events and programming, and more! Visit the Arts Week website: https://www.annapolisartsweek.com/. If you are an artist, or a business, or want to submit your...