May 2022

Rebranding Process Results in New Marketing Insights

Our organization (ALTSCHA, Inc.) received a FY2022 Marketing Grant from the Maryland Heritage Area Authority (MHAA) for a Rebranding process, now that our official boundaries have expanded and approximately doubled in size. We selected local marketing firm, Cyphers Agency, to assist in the work. The process resulted in high stakeholder participation and satisfaction, and a new Brand, “Chesapeake Crossroads Heritage Area.” The marketing-related insights that ALTSCHA learned from our Rebranding Process were very helpful. After looking at past documents and conducting their own research, the consultant, Cyphers Agency, identified that our...

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The Annapolis Maritime Museum & Park Unveils a One-of-a-Kind Chesapeake Bay-Themed Mural

The Annapolis Maritime Museum & Park (AMM) unveiled a one-of-a-kind new, permanent, Chesapeake Bay-inspired mural on the exterior wall of the Museum. The mural was painted by famed local artist Cindy Fletcher-Holden and funded by the Maryland State Arts Council and the Art in Public Places Commission (AIPPC), which is part of the Annapolis City Council.   The Annapolis Maritime Museum & Park (AMM) is a gathering place and anchor in the community where thousands of people visit annually to learn about our rich maritime heritage and the ecology of the...

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A Fresh Take: William Brown House Virtual Tour

By Riley Hoaglin Anne Arundel County is full of historic landmarks. One breathtaking site is Historic London Town and Gardens. The site offers scenic water views, gorgeous trails full of stunning plants and flowers, and notable historic buildings (some are reconstructions). One of the most notable landmarks that Historic London Town has to offer is the William Brown House. William Brown was a man of many trades. He built this Georgian-style structure in 1758-1764 to be a tavern, but due to the circumstances of declining trade he lost the business and this...

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Second Annual Juneteenth Celebration Set for June 18 in City of Annapolis

The Annapolis Juneteenth Planning Committee and the City of Annapolis are hosting the second annual Juneteenth celebration with a VIP Reception and Awards Ceremony on Friday, June 17 and a parade and festival on Saturday, June 18. Traditionally, June 19 is known as Juneteenth, the oldest known celebration commemorating the end of slavery in the United States.  CITY CLOSURES: City of Annapolis offices will be closed on Monday, June 20 in recognition of Juneteenth. The Pip Moyer Recreation Center will operate on a regular schedule while the Stanton Center will be closed....

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Additional MHAA Grant Funding Supports Local Maritime Museum

The Assistant Administrator of the Maryland Heritage Areas Authority (MHAA), Andrew Arivzu, has notified Chesapeake Crossroads Heritage Area that an eleventh grant has been awarded in our heritage area in FY2022. Reserve List funding in the amount of $40,000 has been awarded to Annapolis Maritime Museum for its project, "Outdoor Exhibits: An Extension of 'Our Changing Waterfront'." This brings the total of MHAA support to the heritage area to $454,039 for FY2022. Congratulations to the Annapolis Maritime Museum for receiving this significant support for its ongoing efforts to add new...

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Maryland Historical Trust Presents Annual Preservation Awards

As part of Preservation Month (May 2022), the Maryland Historical Trust (MHT) will present 10 awards for noteworthy accomplishments in the preservation field, recognizing outstanding education, restoration, and revitalization projects, as well as organizational and individual leadership. The Chesapeake Crossroads Heritage Area congratulates the Preservation Award Winners from Anne Arundel County: Calvert Prize - Theodore “Ted” H. Mack (Anne Arundel County) - Recipient of MHT’s most prestigious award, Ted Mack has a lifetime of service in promoting Maryland’s African American heritage and has made a tremendous statewide impact in Maryland, particularly in...

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