Our organization (ALTSCHA, Inc.) received a FY2022 Marketing Grant from the Maryland Heritage Area Authority (MHAA) for a Rebranding process, now that our official boundaries have expanded and approximately doubled in size. We selected local marketing firm, Cyphers Agency, to assist in the work. The process resulted in high stakeholder participation and satisfaction, and a new Brand, “Chesapeake Crossroads Heritage Area.” The marketing-related insights that ALTSCHA learned from our Rebranding Process were very helpful. After looking at past documents and conducting their own research, the consultant, Cyphers Agency, identified that our...
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