We Are Starting a “Rebrand” and You Can Help!

July 19, 2021

We have changed! (Read more about our Boundary Expansion here.)

We now seek to Rebrand, to select a new name to better describe our new area. For our first step, we are soliciting ideas for names from one and all — we call it “Rebranding Ideas from the Hive Mind.” Please take a few minutes and get involved! Will YOU be the source of the perfect name?

Step One — Want some background? Check out this slide deck on the geography and character of the updated heritage area:

Rebranding Briefing

Step Two — Take this quick 2-question survey to participate in the process! Share your own name idea for our “Rebranding Ideas from the ‘Hive Mind’ ” compilation here:


Want to submit several names? Take the survey as often as you’d like! Thanks!

Where do we go from here? In July, we hope to receive a Marketing Grant from MHAA, which will enable us to hire a consultant to direct stakeholder meetings, collect ideas, create a moodboard, and eventually determine our new name, logo, and the design guidelines for our new brand. If you would like more information or to be part of these meetings, please contact our office at [email protected].

Sign up for our Newsletters